Tangible, delicate, concrete reality... as long as you can find a way to reach it! Imagine if it were possible, as a time traveler, to enter L'HEURE PERDUE – the lost hour in which we could once again share the pleasure of a long-forgotten childhood treat. Ah, that exquisite softness that flows from all our childhoods, from a universal memory. Voluptuous and intimate like the scent of familiarity. Perhaps because everything is ruled by science, so clever in posing as natural when in fact it is a feat of alchemy, exploring the artificial through a precipitate of large synthetic molecules, particularly VANILLIN. This aldehyde with sensual aromas and a silky IRACINE aura floating over the lost 11th and progressive hour, demystifying the conventional idea that beauty is only worthwhile if it is NATURAL.